POM Wonderful Presents: The Greatest Movie Ever Sold
[T]he strength of Greatest Movie Ever Sold is its willingness to entertain paradoxical questions and wear them lightly: Can a movie be art if it's trying to sell you something? Since product placement relies to some degree on viewer ignorance, does it count as such if the methods of manipulation are thoroughly deconstructed for the audience? Can a filmmaker maintain creative control without caving to sponsor approval? Can a movie illuminate the nature of advertising while partaking of its benefits? The answers may prove elusive, but Spurlock makes them fun to think about. (...) For the record, Variety is one of the brands featured, fleetingly, in the film.
Justin Chang, Variety
Cocky with an undertone of ironic self-deprecation that forestalls accusations of insincerity, he [Spurlock] is a superb promoter of himself as a brand.
Stephen Holden, The New York Times
For all his humour, he's a canny operator, with more ethical savvy than many of his more superficially serious-minded colleagues.
Catherine Shoard, The Guardian
Duration: 88 min
Dialogue: English
Age limit: K7
